Orchestate exists because one agent got tired of the repetitive cycle of real estate marketing — and decided to fix it. For everyone.
RE/MAX
Century 21
Coldwell Banker
Sotheby's
Keller Williams
1K+
Active Agents
2K+
Posts Scheduled
4
Social Platforms
2025
Founded
We believe technology should level the playing field. Whether you're a solo agent or managing a brokerage, Orchestate gives you the same marketing power as the biggest teams in the GTA.
01
The Problem Every Agent Knows
Every new MLS listing meant the same exhausting cycle — format the photos, write the caption, design the graphic, schedule the post. Four times. Across four platforms. Manually.
02
One Script Changed Everything
As a Software Engineer and licensed GTA Realtor, Youssef Roman built a personal automation tool that pulled raw MLS data and turned it into publish-ready content in one click. Colleagues wanted access. Then more did.
03
A Tool Became a Platform
The script became a web app. The web app became Orchestate — complete with AI content generation, branded agent websites, CRM, and analytics. The GTA's all-in-one real estate marketing platform.
“Realtors should spend their time building relationships and closing deals — not wrestling with social media layouts. Orchestate handles the orchestration, so you can focus on the estate.”
Three pivotal moments that turned a frustration into the GTA's leading real estate marketing platform.
01
Every new listing meant the same exhausting cycle — format the photos, write the caption, design the graphic, schedule the post. Four times. Across four platforms. Youssef Roman, a Software Engineer and licensed GTA Realtor, knew this wasn't sustainable.
orchestate.ca

MLS Listings
02
What started as a personal automation tool — a Python script that read MLS data and drafted social posts — got handed to a few colleagues. Then a dozen. Then more. The feedback was unanimous: this needed to be a real product.
orchestate.ca

AI Content Engine
03
The script became a web app. The web app became a full platform — complete with branded agent websites, analytics, CRM, and AI content generation. Today, Orchestate is the marketing backbone for agents at RE/MAX, Century 21, Coldwell Banker, and beyond.
orchestate.ca

Agent Websites
Every tool a GTA realtor needs — in one place.
orchestate.ca

MLS Listings
Auto-pull & post any listing
orchestate.ca

Agent Websites
Branded IDX sites, live MLS data
orchestate.ca

AI Content
Captions, hashtags & posts in seconds
orchestate.ca

Analytics
Track reach, clicks & conversions
Every feature is built from the perspective of a working realtor. If it doesn't save time or win business, it doesn't ship.
Powerful automation that still sounds like you. Your brand, your voice — at scale, without the manual overhead.
We measure success by what happens for your business — more leads, stronger presence, and time back in your day.
Join thousands of GTA realtors who've reclaimed their time and grown their business with Orchestate. Free for 30 days — cancel anytime.
Trusted by agents at RE/MAX · Century 21 · Coldwell Banker · Sotheby's · Keller Williams
© 2025 Orchestate. All rights reserved.
Made with ❤️ for real estate professionals