4 min read
Understanding the Dashboard
Navigate the dashboard and discover all available features.
Command Center
Your Marketing Dashboard
Monitor real-time performance across all your marketing channels, track lead generation, manage your content calendar, and gain actionable insights to grow your real estate business—all from one centralized dashboard.
Dashboard Layout
orchestate.ca/dashboard
Dashboard
Monitor your platform engagement insights, leads stats and view content in your calendar.
Performance Overview
Real-time insights across all platforms
Total Reach
6.2k
Platform Distribution
2.4k
1.8k
892
X
1.1k
Engagement
4.2%
Total Interactions
1.2k
Likes
234
Comments
156
Shares
Social Media Posts
Queued
24
Published
67
91 total in calendar
Total Leads
142
This Month
+18
Platform Analytics
@realestatepro
3.8
%
Engagement
1.8k
Followers
892
Reach
456
Likes
89
Comments
@torontorealtor
5.2
%
Engagement
2.4k
Followers
1.2k
Reach
624
Likes
125
Comments
Sarah Johnson
2.9
%
Engagement
892
Connections
456
Reach
234
Likes
45
Comments
X
@sarahj_realtor
4.1
%
Engagement
1.1k
Followers
678
Reach
312
Likes
78
Comments
Leads Stats
Total Leads
142
total count
This Month
+12%
18
vs last month
Qualified
+8%
34
vs last month
Hot Leads
+5%
12
vs last month
By Status
28
New
20%
45
Contacted
32%
34
Qualified
24%
35
Closed
25%
By Priority
12
8%
Hot
28
20%
Warm
102
72%
Cold
By Source
Website
78
Social Media
45
12
Referral
7
Total Sources
4
By Tags
First-Time Buyer
Luxury Market
Investor
Downtown
Suburbs
Total Tags
77
Content Calendar
Schedule and manage your upcoming posts
March 2026
‹
›
1
2
3
SCH
10:00 AM
New Listing: Luxury Condo
4
5
DRFT
2:00 PM
Market Update Post
6
7
8
PUB
9:00 AM
Open House Announcement
9
10
11
12
SCH
11:00 AM
Property Feature
13
14
15
PUB
8:00 AM
Weekly Market Report
SCH
3:00 PM
Client Success Story
16
17
18
DRFT
1:00 PM
Tips for First-Time Buyers
19
20
21
22
SCH
10:30 AM
Neighborhood Spotlight
23
24
25
PUB
9:30 AM
Investment Opportunities
26
27
28
SCH
4:00 PM
Home Staging Tips
29
30
31
Performance Overview
Your Performance Overview provides real-time insights into your marketing effectiveness across all platforms. These four key metrics give you an at-a-glance view of your reach, engagement, content pipeline, and lead generation.
Total Reach
Your cumulative audience size across all connected platforms. This represents the total number of unique users who can potentially see your content when you post.
Platform Distribution
2.4K followers
1.8K page likes
892 connections
X
1.1K followers
Engagement Rate
The average percentage of your audience actively interacting with your content across platforms. This metric indicates how well your content resonates with your followers. Higher engagement rates signal quality content that drives conversations and builds relationships.
Total Interactions Breakdown
Likes
1.2K
Posts marked as favorite
Comments
234
Audience responses
Shares
156
Content redistributed
Social Media Posts
Track your content pipeline with a breakdown of posts in your calendar. This metric shows how many posts are queued for publishing versus already published, helping you maintain a consistent posting schedule.
Queued
24
Scheduled + draft posts ready to publish
Published
67
Successfully published across all platforms
Total Leads
The cumulative number of leads captured through your website contact forms. The "This Month" indicator helps you track momentum and measure the effectiveness of your current marketing campaigns in generating new business opportunities.
All Time
142
This Month
+18
Pro Tip
Dashboard Pro Tip: Check your Performance Overview daily—especially engagement rates. A sudden drop may signal content that's not resonating, while increases indicate winning strategies to double down on.
Platform Analytics
Dive deeper into each social media platform with dedicated insight cards. Each card displays platform-specific metrics pulled directly from the platform APIs, giving you granular visibility into your performance on Facebook, Instagram, LinkedIn, and X.
Platform-Specific Metrics
Each connected social account gets its own analytics card showing profile picture, page/account name, follower count, reach, engagement rate, and detailed interaction breakdowns (likes, comments, shares).
Key Platform Metrics Explained
Reach
Total number of unique accounts who saw your content. Indicates your content visibility and potential audience size.
Engagement Rate
Percentage of your followers actively interacting with posts. Calculated as (Likes + Comments + Shares) ÷ Reach × 100. Industry benchmark: 1-5% is good, 5%+ is excellent.
Likes
Users who marked your content as favorite. Indicates content appeal and positive sentiment from your audience.
Comments
User responses to your posts. High comment counts signal content that sparks conversation and builds community engagement.
Shares
Times your content was redistributed by users. The most valuable metric—shares exponentially expand your reach to new audiences.
Leads Statistics
Comprehensive lead management analytics help you understand your lead funnel, conversion rates, and sales pipeline health. Track leads by status, priority, source, and custom tags to identify what's working and where to focus your efforts.
Top-Level Lead Metrics
Total Leads
All leads captured through your website contact forms since launch.
This Month
New leads generated in the current month. Track month-over-month growth trends.
Qualified
Leads vetted as serious prospects matching your ideal client criteria.
Hot Leads
High-priority leads requiring immediate attention and follow-up.
Lead Breakdown Analytics
By Status
New
Fresh leads awaiting initial contact
Contacted
Leads you've reached out to
Qualified
Vetted prospects ready for conversion
Closed
Successfully converted to clients
By Priority
Hot
Urgent - immediate follow-up required
Warm
Engaged - nurture with regular contact
Cold
Low engagement - periodic check-ins
By Source
Tracks where your leads originate from: organic search, social media referrals, direct website visits, email campaigns, or paid advertising. Identify your most effective lead generation channels.
By Tags
Custom labels you assign to segment leads (e.g., "First-Time Buyer", "Luxury Market", "Investor"). Use tags to organize leads by interest, property type, budget range, or any criteria relevant to your business.
Success
Lead Management Best Practice: Focus on "Hot" leads first, but don't neglect "Warm" leads. Set up automated follow-ups for warm leads to maintain engagement while you close hot opportunities.
Content Calendar
Your Content Calendar provides a visual timeline of all scheduled, published, and draft posts across all platforms. Quickly see what's publishing when, manage your content pipeline, and maintain a consistent posting schedule to keep your audience engaged.
Visual Timeline
Month/week view of all posts with color-coded status indicators for scheduled, published, and draft content.
Quick Actions
Click any post to preview, edit, reschedule, or delete. Drag-and-drop to reschedule posts to different dates.
Publishing Schedule
View exact publish times for scheduled posts. Optimize posting times based on when your audience is most active.
Status Tracking
Monitor post status at a glance: Scheduled (queued to publish), Published (live on platforms), Draft (saved but not scheduled).
Note
Consistent posting is key: Aim to schedule posts at least 2 weeks in advance. Bulk scheduling in batches saves time and ensures you never miss a day, even during busy periods.
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